Welcome to Talking Points , a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios . Artem Straps first caught our eye after releasing a full suite of sailcloth watch straps . Adventure-ready and affordably priced, these straps are designed to arrive without the usual “break-in” period. As a result, you can quickly fit them onto all your favorite watches (19mm – 23mm), to create a seamless look fit for every beach, pool and summer vacation. Now, the brand is back with a new release: The Loop-Less Watch Strap . Designed for even greater convenience, read on to learn how to use this innovative product. The Backstory Artem: It’s Not Just a Brand, It’s a State of Mind Founded by two friends in Adelaide, Australia, Artem is more than just a passion project — it’s a full-on obsession with making the watch world even better. The company’s founders developed the brand’s first watch straps in an effort to help watch lovers make each timepiece uniquely their own, and centered the designs around a high-quality sailcloth style. Today, inspired by the motto Ars est celare Artem , Latin for “true art conceals the means by which it is achieved,” the brand has won countless fans across the globe. The Gist So What Sets the Loop-Less Strap Apart? The Loop-less Watch Strap was designed to be worn with a deployant clasp so the wearer does not have to rely on traditional strap keeper loops. The deployant clasp can be purchased in a bundle with the new Loop-less Watch Strap, and Artem can even install the clasp right onto your band for you. In practice, this design means that the wearer no longer has to fiddle with the keepers, benefiting instead from a fitted, streamlined band — no adjustments required. This results in less stress on the strap, which ensures longevity, and improves wear and tear. The new series is made from the same material as the brand’s first Classic Watch Strap, but it’s been optimized to arrive even more pliable straight out of the box. It’s available black, navy blue and khaki green, as well as four lug width sizes: 19mm – 22mm, with an 18mm option set to drop later this year. Our POV Switch Out Your Straps All Summer Long The Loop-less Watch Strap is designed for those who can’t bear to go anywhere without their favorite timepiece; but don’t always need to tote a chunky metal bracelet to every locale. Plus, because Artem now offers free express shipping on all orders over $200, fans can collect and swap out a suite of fun straps all summer long. Not sure if making the switch is right for you? Get in touch with Artem’s customer service team. Built around an exceptional customer experience, Artem prides itself on putting the customer first. So whether you’re gearing up for a season by the shore, or just looking for the best sailcloth strap on the market, make the switch to Artem Straps today. Price: From $133 SHOP NOW