Welcome to Talking Points , a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios . Bugatchi is perhaps best known for winning the heart of Michael Jordan. Offering premium shirts and knit styles you’ll want to spend your whole life in, the brand is back with a wide range of new shirts in its ultra-soft OoohCotton collection . So comfortable it’s designed to make you say Oooh, it’ll be hard not to add an extra Ahh after you see what the entire collection is all about. The Backstory Bugatchi: Born in Montreal, Raised Around the World With nearly 45 years under its belt, Bugatchi has spent the last few decades handpicking fabrics from leading European mills and cementing its place as one of the major champions of the perfect shirt. In the ‘90s, the brand expanded out of Montreal into the United States, where it won over Michael Jordan and quickly became a major international retailer. Now, decades after the Bugatchi Uomo for Michael Jordan collection solidified a firm fanbase, the brand continues to release eye-catching collections and high-end work styles. The Gist Why Fans Love Bugatchi’s OoohCotton Collection Every piece in the OoohCotton collection is crafted from the brand’s proprietary eight-way stretch fabric. Designed for ultra-breathability, the fabric’s cutting-edge yarns are knit to create a lightweight, double-mercerized quality that enhances both the sheen and feel of the fabric. Plus, unlike other performance fabrics, Bugatchi’s version is made from high quality American cotton, so it does not rely too heavily on synthetic materials. The full collection boasts a wide range of shirts, smart polos, tees and short- and long-sleeve tops that will perform year-round. Additionally, you'll love their breathable, thermal control during bouts of warm weather. One clear standout is the brand’s James Solid OoohCotton Shirt . Wrinkle-resistant, this piece is ready to carry you through every work day — no matter where you’re working from. Its smart French placket and point collar complement adjustable notched cuffs and a curved hem to bill the piece with a smoother shape than the boxy button-ups of yore. Plus, it features an extra-breathable weave for optimized airflow. On top of that it’s machine washable and designed to hang-dry quickly. Our POV Stock Up on James Solid OoohCotton Shirts Available in seven different colors, the James Solid OoohCotton Shirt is a great staple for every trip to the office. Once you try it on, you’re sure to find yourself craving that smooth, breathable fit every day, so don’t hesitate to shop the shirt in every color — or stock up on a full suite of OoohCotton styles. Price: $179 for the James Solid OoohCotton Shirt SHOP NOW